![]() ![]() Here’s hoping that the new Halifax campaign will be placed in the pile of great The Wizard of Oz advertisements, rather than alongside the work of FedEx.ĭavid Born has been in the world of character licensing for over 10 years. It must be done right, while showing respect to the adoring fans. Consumers can be quite sensitive to seeing their favourite movies and characters being tied in to a product. It will likely be talked about and shared on social media. It’s timeless, and a lot of the elements in the story are still relevant today.Īn advertiser that finds a way to creatively tap an iconic film like this will reap the rewards. Similarly, The Wizard of Oz is one of those films that has universal appeal. They are bursting with cherished memories, taking the viewer back to earlier times in their lives such as their childhood. ![]() A lot of scripts and concept materials that are shared with us find ways to leverage elements that have nostalgic appeal.įor example, the characters of the latest Moneysupermarket campaigns ( He-Man, Skeletor, and now Action Man) come with an existing awareness across generations. So, the question beckons – what is it about The Wizard of Oz that makes it such a popular choice for advertising?Īt Born Licensing we often work on campaigns that license films, television shows and characters in one way or another. ![]()
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